Dua Lipa shares video from latest single, ‘IDGAF’
English singer-songwriter Dua Lipa has announced ‘IDGAF’ as the latest single from her self-titled album, with a music video accompanying the announcement.
Directed by Henry Scholfield, who previously directed the music video for previous single ‘New Rules,’ ‘IDGAF‘ is the sixth single to come from the album.
The video was designed by Mosaert (Paul Van Haver AKA Stromae and Luc Junior Tam who Scholfield has worked with previously.
On making the video Scholfield says they wanted to ‘embody the sense of empowerment in the track.’
‘We had in mind a visual of the internal struggle, showing two sides of Dua’s emotive state, like an argument with someone you love.’
‘The strong Dua at first berating then eventually persuading her weaker alter ego that they both don’t give a f***.’
Dua Lipa says the video took 22 hours to shoot, and couldn’t hold her excitement about sharing the video.
‘This shoot is about your stronger and weaker side fighting with each other only to realise that self-love is what will help you overcome any negativity that comes your way.’
‘IDGAF‘ was co-written by Dua Lipa, MNEK, Larzz Principato, Skyler Stonestreet and Whiskey Waters.